Starting a new business is exciting, but it also comes with many responsibilities. One of the most important responsibilities for startups dealing in products is ensuring quality and safety. In India, this is where BIS Certification plays a major role.

Many startups think that certification is only for big companies, but that is not true. In fact, getting BIS certification at an early stage can give startups a strong foundation, better trust, and faster growth.

In this blog, we will explain in simple and human-friendly language how startups can benefit from BIS certification, the types of certifications available, and how to apply for BIS Certification Online, including BIS CRS registration Online, ISI Certification Online, and BIS Certification for Toys.

What is BIS Certification?

BIS stands for the Bureau of Indian Standards. It is the national body in India that ensures products meet quality, safety, and reliability standards.

BIS certification proves that your product:

Meets Indian safety standards

Is safe for consumers

Maintains consistent quality

For startups, this certification is not just a legal requirement in some cases—it is also a powerful branding tool.

Why BIS Certification is Important for Startups

Startups often struggle with trust and recognition in the market. Customers usually prefer established brands because they feel safer buying from them.

This is where BIS certification helps.

1. Builds Customer Trust

When customers see the ISI mark or BIS certification on your product, they feel confident that the product is safe and tested.

For a new startup, this trust can make a huge difference in sales.

2. Helps in Legal Compliance

Many products in India require mandatory BIS certification. Without it, selling those products is illegal.

By applying for BIS Certification Online, startups can avoid penalties, product bans, or legal issues.

3. Boosts Brand Value

Certification adds credibility to your brand. It shows that your startup follows standards and cares about quality.

Even investors and partners prefer startups that follow compliance rules from the beginning.

4. Enables Market Expansion

If you want to sell your products across India or enter international markets, certification becomes very important.

Having BIS certification makes it easier to:

Enter large retail chains

Sell on e-commerce platforms

Expand distribution networks

5. Improves Product Quality

The certification process requires testing and quality checks. This helps startups improve their product standards.

Better quality means:

Fewer customer complaints

Lower return rates

Better reviews

Types of BIS Certification Relevant for Startups

Startups can choose different types of BIS certifications depending on their product category.

1. ISI Certification Online

ISI certification is one of the most recognized quality marks in India.

It is mainly required for:

Electrical appliances

Cement

Steel products

Packaged drinking water

Getting ISI Certification Online ensures that your product meets Indian safety standards.

2. BIS CRS Registration Online

CRS stands for Compulsory Registration Scheme.

It is mainly applicable to:

Electronics

IT products

Mobile phones

LED lights

Startups dealing in electronics must apply for BIS CRS registration Online before selling their products.

3. BIS Certification for Toys

Toys are used by children, so safety is very important.

The Indian government has made BIS Certification for Toys mandatory to ensure:

Non-toxic materials

Safe design

No sharp edges or harmful parts

If your startup manufactures or imports toys, this certification is compulsory.

Key Benefits of BIS Certification for Startups

Let’s understand the benefits in more detail.

1. Competitive Advantage

In a crowded market, certification can set your product apart.

Customers often compare products, and a BIS-certified product is more likely to be chosen.

2. Easy Entry into Government Tenders

Many government projects and tenders require BIS-certified products.

Startups with certification can participate in:

Public procurement

Government contracts

This opens up new revenue opportunities.

3. Better Business Opportunities

Distributors and retailers prefer certified products because they are easier to sell.

This means:

More partnerships

Faster market penetration

4. Reduced Risk

Certification ensures that your product meets safety standards, which reduces:

Legal risks

Product recalls

Customer complaints

5. Increased Consumer Satisfaction

When customers receive safe and high-quality products, they are more satisfied and likely to return.

This helps startups build long-term relationships.

Step-by-Step Process for BIS Certification Online

Startups can now apply easily through online processes.

Here’s a simple step-by-step guide:

Step 1: Identify Applicable Certification

First, identify whether your product requires:

ISI Certification

CRS Registration

Toy Certification

Step 2: Product Testing

Your product must be tested in a BIS-approved laboratory.

Testing ensures that the product meets required standards.

Step 3: Documentation

Prepare necessary documents such as:

Business registration proof

Product details

Manufacturing details

Test reports

Step 4: Application Submission

Submit your application for BIS Certification Online through the official BIS portal.

Step 5: Inspection (if required)

For some certifications, BIS officials may inspect your manufacturing unit.

Step 6: Certification Grant

Once everything is verified, BIS grants the certificate.

You can then use the ISI mark or CRS registration on your product.

Challenges Startups May Face

While BIS certification has many benefits, startups may face some challenges:

1. Complex Documentation

2. Time-consuming Process

3. Understanding Compliance Requirements

But these challenges can be managed with proper guidance and professional support.

How Corpbiz Helps Startups

Corpbiz is a trusted partner for startups looking for compliance and registration services.

We help startups with:

End-to-end BIS Certification Online

Quick BIS CRS registration Online

Hassle-free ISI Certification Online

Complete support for BIS Certification for Toys

Our experts ensure:

Proper documentation

Fast approvals

Compliance with all regulations

This allows startups to focus on growing their business while we handle the legal work.

Tips for Startups Applying for BIS Certification

Here are some simple tips:

Start the process early

Understand your product category

Keep documents ready

Work with experts if needed

Focus on product quality

Future of BIS Certification for Startups

With increasing focus on quality and safety, BIS certification will become even more important in the future.

Government initiatives like:

“Make in India”

“Atmanirbhar Bharat”

are encouraging startups to produce high-quality goods.

Certification will help startups compete not just in India, but globally.

Conclusion

BIS certification is not just a legal requirement—it is a growth tool for startups.

It helps in:

Building trust

Improving quality

Expanding markets

Increasing sales

Startups that invest in certification early can create a strong brand image and gain a competitive edge.

If you are planning to launch a product, applying for BIS Certification Online is one of the smartest steps you can take.

FAQs

1. What is BIS Certification?

BIS certification is a quality certification issued by the Bureau of Indian Standards to ensure product safety and reliability.

2. Is BIS certification mandatory for startups?

It depends on the product. Some products like electronics and toys require mandatory certification.

3. How can I apply for BIS Certification Online?

You can apply through the BIS portal by submitting documents, test reports, and application forms.

4. What is BIS CRS registration Online?

It is a compulsory registration scheme for electronics and IT products to ensure safety compliance.

5. What is ISI Certification Online?

ISI certification is a quality mark for products like cement, steel, and electrical goods.

6. Is BIS Certification for Toys mandatory?

Yes, all toys sold in India must have BIS certification to ensure child safety.

7. How long does BIS certification take?

It can take a few weeks to a few months depending on the product and documentation.

8. Can startups get BIS certification easily?

Yes, with proper guidance and documentation, startups can obtain certification smoothly.

Author Profile

Atul Shukla

Atul Shukla is a compliance expert with deep knowledge of Indian regulatory frameworks. He specializes in helping startups and businesses navigate legal registrations, certifications, and government approvals. With years of experience at Corpbiz, he has guided hundreds of businesses in achieving smooth and hassle-free compliance.